Of Landing Pages and Google Website Optimizer

At my job, we are constantly looking for ways to improve our landing pages. Our main goal is not to sell something to someone when they arrive, but instead to interest them enough to sign up for our free mailing list. You'd think it would be easy to give something away for free, right?
 
Well, it's not! People are very wary of giving their email addresses away, thanks to all those lovely princes of Nigeria who would like to send us money if we would be kind enough to send them a few hundred dollars first.read on